Computer Culture :: Technology Internet Essays

PC Culture I enrolled for this capstone course just in light of the fact that its depiction in the English Department course control fascinated me. I never envisioned that the focal issues of the course would converge so regularly thus powerfully with the postmodern thoughts of truth and portrayal where I was at that point drenched. I initially enunciated (for myself) the contrasts among oral and educated culture in a post to our group listserv on November 15, 2001. The significant distinction among oral and educated societies is simply the power of the word. In oral culture, the words are everything; they are execution, they are importance, and they are fundamental to all understanding and memory. In proficient culture, the words have been once expelled by the portrayal of composed language; they are currently letters on a page. The sounds and activities are lost and the understanding of language turns out to be increasingly private and person. Rather than being experienced, as in oral culture, words are essentially invested in educated culture. These thoughts are additionally delineated by alluding to Metaphors We Live By, by George Lakoff and Mark Johnson. A conspicuous point of convergence of the book, and the possibility that my first outline for this class investigated, is the thought that the title suggests: we live by certain prevailing representations. This is a component of oral culture in spite of the way that we live in a transcendently proficient culture. After specific similitudes become ordinary to talk in and with, they start to rise above discourse; they enter manners of thinking and permit individuals to talk, yet in addition think, in the predominant allegorical ideas of the way of life. The idea love, for instance, is organized for the most part in allegorical terms: love is an excursion, love is a patient, love is a physical power, love is franticness, love is war, and so on. The idea of adoration has a center that is insignificantly organized by the subcategorization love is a feeling and by connections to different feelings, e.g., preferring. This is average of passionate ideas, which are not obviously portrayed we would say in any immediate style and accordingly should be understood essentially by implication, through allegory. (85) This passage from Metaphors We Live By appropriately underpins that individuals think regarding allegory, and along these lines experience illustration in the structures of oral culture as much as though (not more than) educated culture.

Essay Writing About My Best Friend - The Right Path to Fullness

Essay Writing About My Best Friend - The Right Path to FullnessIt's a mistake to take an essay writing about my best friend as an easy task. The true process, however, has been one that involves reading people's reactions to each other in depth and then providing the reader with concise responses to those experiences. As such, essay writing about my best friend will require more than a simple draft.It requires hard work and careful consideration of the key points of a particular story or perspective. The professional will look for opportunities to demonstrate himself as an astute observer of the various currents of his subject matter. By proving that he is truly 'on top of' his subject, he will most likely be favored over his more novice peers.The results will become evident as soon as the writer begins to write. If he properly completes a written project that includes powerful writing, he will find himself on the path to the Pulitzer Prize. In fact, a true mastery of essay writing a bout my best friend is almost a guarantee. As the future will always have more complicated aspects to it, only those who can master the method will be able to write the best of their chosen fields.Many writers find the material required to truly excel in essay writing about my best friend quite intimidating. A good number of them fail to explore the myriad of possibilities within the sphere of the short story. Those who do not really understand what they're looking for will simply be doomed to struggle along the plain, mundane landscape of good writing. The real career writers would not be able to attain their goals if they did not learn how to fully embrace the art of essay writing about my best friend.While these techniques are indeed as many as there are the obvious truths that lie within it, they should not be overlooked. Though the most prolific writers will hardly be the ones to take the class, it is a valuable lesson nonetheless. Though reading works of fiction is already a n ecessary part of any writer's life, the true professional will never turn away from an opportunity to truly learn what they need to know in order to be true to their craft.To attain the true professionals, you should look into potential agencies or institutions that offer such training programs. Upon searching the Internet, you will discover numerous sites that claim to offer seminars and workshops that might help you with essay writing about my best friend. All of these programs, however, would not necessarily be of the same quality. If you wish to be certain of getting what you need, you might want to contact the actual instructors within the industry.This will guarantee that you will gain the maximum benefit from the material and will also give you the advantage of actually interacting with the instructors. This may sometimes be a bit hard to come by as teachers might go from one seminar to another, but this is a good way to have a real interaction with the teacher. You will be a ssured of the success of your overall project if you go directly to the source.The truth is that many self-proclaimed true experts will be far too busy juggling their own needs in order to truly be able to provide insight that can enhance your quality of work. This is where professional instructors and forums came in. By having access to an array of people that can provide you with insights to the matters that make essay writing about my best friend so challenging, you will be sure to be able to reach your true potential.

Chapter 11 & 12 Review Questions and Bank of America CRM System Assignment

Section 11 and 12 Review Questions and Bank of America CRM System - Assignment Example The third inspiration is the requirement for combination of all procedures of a business so as to make an incentive to partners and clients. Another inspiration is the need to spare expenses caused in items or administrations arrangement forms. Likewise, it is amazingly critical to offer merchandise and enterprises of high caliber to regarded clients. In this way, the inspiration for quality affirmation drives an association to receive a decent flexibly chain the executives framework. Additionally, every organization targets fulfilling the wants of its clients. It is this inspiration for consumer loyalty that urges an association to take activities for dealing with the different segments of gracefully chain and coordinations (Lambert, D. M., and Supply Chain Management Institute.2008). Gracefully chain the executives can be supposed to be the way toward overseeing stockpiling and development of crude materials, congregations, work-in-progress stock and the completed items from a lot of the purpose of beginning to the last purpose of utilization. The gracefully chain the executives involves the providers sourcing, acquisition, stock administration, item creation the executives, warehousing, circulation and client relationship the board. It is additionally made out of the entire coordinations frameworks. That is inbound coordinations, outbound coordinations, transportation, conveyance, warehousing of merchandise to the last purchasers. Gracefully chain the board can be delineated as the way toward arranging, planning, executing, controlling and observing the exercises of flexibly chain with the point of making esteem, utilizing overall coordinations, setting up a serious framework, estimating worldwide execution and synchronizing request with gracefully. The flexibly chain the board utilizes the gracefully bind the board programming to coordinate and screen its different exercises. There two significant sorts of flexibly chain the executives programming are execution applications and arranging applications. Arranging

Walmart vs Target - Free Essay Example

In the recent hardships of Americas economy, many discount retailers have become a prime spot for consumers to purchase goods and merchandise. There has been several retailers that have come and gone as the time has passed, however amongst those businesses Walmart and in recent years Target, have operated business strategies and models that have continuously ranked up profits. Walmart and Target have been desirable to many different types of consumers regardless of their selected target market, but what discount retailer is more appealing to the Millennial buyers. Millennials are important for establishing the retailing view in countless ways. Other than being the largest of the generational cohorts in America, their distinct buying preferences and how they spend their money resonate with Targets and Walmarts marketing mix and value proposition. The 80 million members of the of Millennial generation, born between 1977 and 2000, represents 25% of the U.S. population, with an estimated growth to 88.5 million by 2020. Millennials are now the leading generation with the most buying power with more than 200 billion dollars annually. These changes have led to Walmart and Target changing their strategies, omni-channels, and marketing mix, to appeal to this growing category of consumers, which leads to the question of whether the millennials prefer Walmart or Target. In this report we have to chosen to analyze this research question, by comparing and contrasting the two retailers, by researching their vision, target market, segmentation strategy, omni -channel presence, and the four categories of their marketing mix, in order to explain which discount retailers strategies, products, and promotions present as more desirable to the millennial buyers. This report finds that Walmart is more desirable to Millennials than Target, because of their successful marketing mix, omni-channel approach, and vision. Walmart is not only the largest grocery retailer in the United States, but the worlds largest company by revenue with over five hundred billion dollars, according to Fortune Global 500. Founded by Sam Walton in 1962, his envision was to help people around the world save money and live better anytime and anywhere in retail stores and through eCommerce. Target is the second largest discount retailer in the United States. Founded by George Dayton in 1902, his mission was to offer customers everyday essentials and fashionable, differentiated merchandise at discounted prices. Both of these companies share a similar vision based around low pricing, qualifying them for their title of discount retailers, as they believe in making goods and merchandise affordable for their consumers. However, Targets statement uses the word fashionable, which may give a reason for the trendy seeking millennials to find their merchandise more appealing. Walmarts main marketing message is to assist its customers to save money by making sure they offer the lowest prices in the market. The target market of Walmart is defined by their low prices, as it attracts the hardworking middle class and the lower class. Walmarts approach has made them a very popular brand in the US. This confirms why the the company has a retail store in every city in the country (Ferrell Hartline, 2008). Now that Walmart defined their target market, they developed techniques to segment their market. Walmarts market segmentation is used to decide where to open a new store and what type of merchandise and goods to stock in that store. They practice two types of market segmentation in their marketing strategy. Firstly, they use demographics, income and age to be specific. The message Walmart delivers reaches out to the middle and lower class with low and middle income, a category who make up a large part of the American population as well as other countries, givin g Walmart a large target market to work with and dominate. The other demographic factor is the age of customers in a certain region, where they try to stock their stores to appeal to the age in that area. Walmart tries to target customers of all ages, but especially gain attention from the millennials and generation X. Secondly, they use geography, a common strategy that divides the market based on their region or location to decide where to locate their stores. Geographical segmentation also means identifying the location so they know what to stock in the particular store. For example, Walmart does not stock snow shovels in its cities like San Diego because there is hardly snowfall in that side of the country (Capon, Noel, James, 2011). Target chooses to see its retail position as a discount department store, rather than a discount store. This may be owing to their desire to go up and beyond the common customer needs of a discount store. Target views themselves as a store that presents brands at a low price by bringing down expenses, then lowering prices on lower quality items. Targets slightly higher prices targets those in the middle class more than the lower class, and those with more income. This company uses demographics for its market segmentation, such as age, gender, and income. According to Targets website, their guests have the median age is 40, the median household income of approximately 64 thousand dollars, and approximately 43% have children at home and 57% have completed college. Although, Targets median age is fairly high their statement Expect More, Pay Less, works to communicate with their target audience of younger, more affluent, and brand purchase intention. Overall, Walmart and Targets target market and segmentation share a similarity in terms of their approach to demographics, as they both target consumers based on their income, gender, and age. Also, both of the companies lower prices on lower quality items to appeal to those of a lower income. However, with Walmarts target market being aimed at those mostly with a lower income and middle income, they open themselves to a large demographic, and therefore may be more appealing than Target, who aim for those who have a slightly higher income. Perhaps driving millennial buyers to the cheaper option at Walmart. Walmarts 2018 K-10 states that, their omni-channel presence gives access to a broad assortment of merchandise, including products not found in their physical stores, and services online through eCommerce family of brands websites and third party retail partnership channels, as well as through related mobile commerce and voice-activated commerce applications. Walmart strives to give their customers and members a great digital and physical store shopping experience. In 2000, the company began their first eCommerce initiative by creating walmart.com. Since then, their digital presence has continued to grow. In 2007, walmart.com launched its Site to Store service, enabling customers to make a purchase online and pick up merchandise in stores. In 2017, walmart.com launched free two-day shipping on more than 2 million items and created Store No 8, a tech incubator with a focus to drive commerce forward. These eCommerce efforts have led to omni-channel offerings in many markets, including o ver 1,100 Online Grocery pickup locations in the U.S. Walmarts omni-channel offerings also include capabilities like Click Collect in the United Kingdom and grocery pick-up and delivery business in several other markets. In the markets in which where they have eCommerce websites or mobile commerce applications, those websites and applications help differentiate the company from competitors and help them compete with other retailers for customers and their purchases, both in our digital and physical retail operations. Walmarts ability to develop and deliver a customer-centric omni-channel experience largely determines their competitive position within the retail industry. including omni-channel transactions that involve both an eCommerce platform and a physical format. The growth of Walmarts digital marketplace is to attract the more technological savvy young shoppers to its e-commerce site, mainly millennials. Targets 2018 K-10 states that they operate as a single segment designed to enable guests to purchase products seamlessly in stores or through their digital sales channels. In 1999, the company launched its Target.com website as an e-commerce site as part of its discount retail division, allowing guests to shop a wide assortment of fashionable, affordable merchandise from the comfort of their own home. In 2012, Target continued to innovate its mobile and online shopping, allowing their guests to navigate a Target store, browse the Weekly Ad, and refill prescriptions. Further forward, in 2013, the company took a big progressive step forward by introducing Target Subscriptions, which allows their guests to order on a reoccurring schedule. This was originally for 150 baby-care related products, like formula and diapers, but due to the program being so successful Target expanded to almost 4,000 convenience items, such as pet, health, and home office products. Later that year, Target laun ched a store pickup program, where their guests could select what they want, order online and then pick up in a few hours and even a ship to store option. During the course of 2013, Target elevated mobile commerce through a multi-prong strategy that included a big push in leveraging social to better meet mobile shoppers needs, making it easier for in-store shoppers to engage with the retailer and challenging developers to innovate the shopping experience, Chantal Tode wrote in the Mobile Commerce Daily story. Most recently in 2017, Target introduced same-day delivery services to some cities in the country. In the omni-channel age, discount retailers Walmart and Target have had to expand their consumers shopping experience by integrating different methods of shopping. This is due to the smart use of technology in sales and marketing becoming more important to their consumers, mainly Millennials. Millennial buyers want an omni-channel experience that is fast, social, organized, user friendly, and gives the consumers real value. Target and Walmart have both done exceptionally well to appeal to this category of consumers, by introducing many innovations over the past 18 years. However, Walmart appears to have had more success with their omni-channels as they have offered more range for their consumers, within the US cities and other countries. They allow their users to select any delivery option, web catalog, and compare prices. Walmart has had great success with their App, as it fits effortlessly into millennials always-connected lifestyles. Target on the other hand, is still in the proce ss of testing out their same-day delivery in select cities, putting them behind Walmart who are rapidly updating and progressing. Therefore, Millennials are mostly likely to choose Walmart in terms of the omni-channels they have to offer. Price for Walmart is a very important part of their marketing mix, as their strategy is to lead on price. The companies approach to leading on price is aimed to win the trust of their customers every day, by supplying a broad assortment of quality merchandise and services at everyday low priced. EDLP is Walmarts pricing philosophy, where they price items at a low price every day so their customers trust that their prices will not change under reoccurring promotional activity. Price leadership is important to Walmarts identity. Everyday low cost is also Walmarts commitment to control expenses so those cost savings can be passed along to their customers. Other than those strategies, Walmart has employed programs called Savings Catcher, Save Even More and Ad Match, that aims to meet or be below a competitors advertised price, and Rollbacks, that commits to pass cost savings on to the customer by lowering prices on selected goods. Due to Walmarts great pricing strategies they have a pres ence in nearly every market segment, and can reach a wide customer base. In our one hour of observing Walmart, we saw signs dangling over several aisles saying Low prices. Every day, and saw large baskets in the middle with signs saying Special Value and Rollback. We also looked at the prices of some items and noticed most of them ended in 99 or 97 cents. The minor penny cuts contribute to their low pricing strategy, as these pennies are what stands between Walmart and other retail discounts offering cheaper goods and merchandise. Target takes an alternative approach to Walmarts price leadership strategy. By upscale discounting, a concept associating style, quality of products, and price competitiveness. Targets cheap-chic strategy means that other than their prices being low, the products are appealing to design-conscious consumers. With this strategy, Targets prices are slightly higher in groceries and must higher in clothing. Target lacks in programs offering temporary discounts, but they do offer a price match guarantee. In our one hour of observing Target, we saw hardly any signs mentioning low prices, other than a few temporary discounted products. We looked at the pricing of some merchandise and noticed they were quite pricey for a discount retailer, but because of the trendiness and good quality the prices were worth their value. Both discount stores take a different approach to pricing, but they both specialise in offering low prices. However, when observing and comparing both retails prices on certain products we found that Walmart was the cheapest every time. For example, we took the price of Walmarts Similac Advance Infant Formula 23.2 oz which was $25.94, and compared it with the same product at Target which read $27.99. Another product we saw was Walmarts Cheetos Puffs 8 oz which was $2.50, and compared with Target it was priced at $3.69. Some of the products in Target were cheaper than Walmart, but overall Walmart has the lowest prices. Millennials as a whole look for cheaper options when buying goods and groceries. This is because many Millennials are cash strapped, as many are students, unemployed or underemployed, and most are struggling with college loan debts in todays economy. Therefore, this generation is most likely to shop at Walmart to spend less. Place in Walmarts marketing mix is strong, due to there being over 11,000 stores worldwide. In the US alone, there are over 5,000 stores, and because of this 90% of all Americans live within 15 miles of a one. Within a 20 mile radius of the UIndy campus, there are 22 Walmarts. The large number of stores means that the company is reaching more customers. This shows that the place factor in Walmarts marketing mix helps attract consumers by being available, therefore making shopping convenient for them. When observing Walmart we noticed how the lighting was quite dim, and the store layout seemed poorly organised and cram packed. The store was clean but the appearance is overwhelming. One issue we noticed was the lack of lanes open when trying to purchase, and the extremely slow lane speed, unfortunately this does let down the experience and convenience. Target has over 1,800 stores with them all located in the US. This company sits quite low with the amount of stores they have, meaning that they may not be able to reach out to as many customers as they hope to. Within a 20 mile radius of the UIndy campus, there are 13 Targets. When observing Target we instantly noticed the bright fluorescent lights and the modern and organized layout. We were also drawn to the plastic carts that glide across the store floors quietly, instead of loud metal rattles. A great innovation we saw was Targets Caroline Carts, which functioned for kids with disabilities. Another observation was the several lanes open and speed of service. Out of the two discount retailers Target was the most presenting store. With a better appearance and modern organization the store was more appealing to shop at. However, Target has not become as ubiquitous as Walmart, with only having 1 Target store to 2.5 Walmart stores their chances of attracting more Millennials appears to be harder. By there being less Target stores, Millennials are most likely to go to whats closer, which will most probably be a Walmart. Unless, Target has something Walmart doesnt offer then one may be willing to travel further. Yet, Walmart and Target before offer similar goods. The products in Walmarts discount stores carry general merchandise and limited groceries. These range from groceries, hardware, furniture, appliances, health goods, wellness, to entertainment. Walmart offers their own store brands, which are lower-priced alternatives to name brand products. In March 2018, Walmart introduced three new private label clothing lines to compete against Target. They are Time and Tru, a brand of womens clothing, shoes, and accessories, plus size brand Terra Sky, and lastly childrens brand Wonder Nation.On the other end, Walmarts great value brand covers hundred of household and consumable items, such as frozen vegetables, canned food, and trash bags. The consumable pharmacy and health and beauty items at Walmart also have their own brand called Equate, which includes pregnancy tests, body lotion, and shaving cream. From our observations at this discount store, we noticed that the range of products was broad, but not deep, as they didnt have much variety or other recognized brands. For example, in the electronic department Walmart didnt have stock much Apple products, like the Mac Computers, iPad Pros, or Apple watches. The hair and beauty products were also limited in the black hair products. We also looked at the clothing and noticed how the items, were basic and not trendy. The quality of the material looked very cheap and flimsy. We were not impressed by the products, as they were not exactly what we wanted or of good quality. Target is dedicated to providing guests with the right merchandise mix, from everyday commodities and grocery offering to trend-right home and apparel lines. There are five categories of merchandise stocked in Target, which is consumables and commodities; toys, electronics, entertainment, and sporting goods; apparel and accessories; home furnishings and dà ©cor; and food and beverages. This company is a mass merchandiser offering a diversified product range with lots of variant options, in hopes to encourage the single-stop-shop concept. Other than being deep in assortment, Target has several private label brands. Most recently, Cat and Jack, a childrens line of apparel and accessories, as well as a childrens bedding line called Pillowfort. From our observations at this discount store, we saw many product varieties. The hair and beauty section had a large range of black hair products, and many premium items in the electronic section, such as iPads and the latest iPhones. The appare l offered in Target was brilliant, with latest trending styles, bright colors and patterns, and great quality.

Ethics in Domestic Surviellance Essay - 2622 Words

Ethics in Domestic Surveillance SOC 120 Introduction Ethics and Social Responsibility Instructor: Dr. David Jung March 31, 2014 If there is an issue that needs more attention it is the practice of governmental domestic surveillance. This would be the practice of the National Security Agency also known as the NSA for using strategies that are clearly breaking each citizens civil rights. With the advancement of technology the National Security Agency has enlarged the amount of scrutiny†¦show more content†¦These new powers include the collection of business records, physical searches and so-called trap and trace operations, analyzing specific calling patterns (NP, 2007). There are going to be those that will dispute that if you do not have things to hide then you have nothing to worry about. This would be the attitude of the sheep. When there are no real techniques of how this data is used because all citizens are at risk. Within the history of the United States citizens have had the right to oppose or dispute the policies of the government. Why the government collects data is in order to find any disa pproval and arrests people because they think differently than the leadership of our government. Data obtained through conscientiously suspicious means have already been used to tarnish rivals of the current president, and it is not unlikely to see rivals of the current wars to be affected as well. It would take a magnificent nitwit to put mindless confidence in a government agency like the National Security Agency. Few would deny the importance of deploying surveillance technologies to watch out for risks of theft, fraud,

The Melting Pot By Harriet Jacobs - 874 Words

American is the â€Å"melting pot† of the world and because of this; we can enjoy a bounty of American Ethnic Literature. What does this mean? American Ethnic Literature are the poems, novels, and histories written by the minority peoples of this new world. They were the outsiders of a predominately white world and therefore had an experience like no other. African American, Native Americans and Mexican Americans have a rich deep heritage that was immortalized in writing. African American Literature began as graphic slave narratives, accounting life in bondage by the slave themselves. The readers were enlightened to the cruelties of life as a slave and also the ways that slaves managed to escape. People were finally given a glimpse into the horrors of slavery and the fight of the African American people. In 1859, America saw one of the first autobiographical/fiction novels written by Harriet Jacobs. In Incidents in the Life of a Slave Girl, folks were let into life as a indentured slave girl. Abused by the white family that owned her, she finds a way to respect herself and became self sufficient. This novel gave society of taste of things that were spoken of only behind closed doors and brought them out into the light for all to examine. According to â€Å"Digital History† (2014), â€Å"these novels draws on unique African American elements--including folklore and oral traditions--and gives expression to a distinctive â€Å"double consciousne ss,† an awareness of being both African andShow MoreRelatedCommunication and Family974 Words   |  4 Pagesconnecting humans to one another in a manner beyond compare. As demonstrated by the world’s past, written works have changed the course of history altogether. Harriet Beecher Stowe’s Uncle Tom’s Cabin changed the views of slavery in the north and continues to serve as a reminder of the effects of oppression; How the Other Half Lives by Jacob Riis illustrates the plight of poor working-class immigrants; consequently inspiring tangible change to the Lower East Side’s schools, buildings, and sweatshops;Read MoreBoyer Dbq Teacher Guide10764 Words   |  44 Pageslife that contrasts sharply with that shown in the other documents. The family described is poor and living by subsistence, showing that the impacts of manufacturing and the market economy did not reach all regions and classes at the same time. E—Harriet Martineau’s account shows the impact of westward expansion on family life in that many young men have moved away, leaving younger women behind to marry older men. Students might observe that the risks of childbirth and the amount of work expected

Nestle Marketing free essay sample

Demographic External factor More the education more will be the awareness about brand and quality food. If the income level of people is high then purchasing power will be high so they willpurchase more.  Nestle products are made for people belonging from all age groups. Both male/female are included equally in its target market. Economic environment If the inflation rate is high then there will be decrease in purchasing power. so inflation indirectly affects the company‘s sale. Nation varies greatly in its level and distribution of income. Changes in major economic variables such as income, cost of living, interest rate andsavings have a large impact on the market place. Political environment Government regulations to protect interest of society and from unfair business practices. Unstable political conditions. Law order situation getting worse. Legal environment Registered in the stock exchanges of Pakistan. Social/cultural environment Consumption behavior of Pakistani people is high so they consume more goods. We will write a custom essay sample on Nestle Marketing or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page As Pakistan is Muslim country so we cannot add any ingredient which is prohibited in Islam or which is not ―Halalâ€â€".  As nestle water is the branded item so the people who are brand conscious will prefer touse nestle water .so nestle is focusing more on the posh areas. Technological environment Technological environment is changing rapidly. Most dramatic force shaping company‘s offerings and the way product is marketed . Company‘s must keep up with technological changes to match up with its environment. Internal Environment In Nestle Internal environment ensures. Employees are on side with the goals of an organization. They have direct impact on product quality,dependability and overall productivity. They are internal market, which impact everydepartment within an organization; asatisfied internalmarket will be better able to satisfy external market. Nestle under the supervision of top management runs thedepartments of finance,operations, accounting, sales andmarketing, research and development to achieve thegoalsof organization. Micro Environment In Nestle microenvironment includes: a)S u p p l i e r s : Suppliers provide the resources like labor and material resources to produce goods and services.They add to customer overall value delivery system. Labor supplies include handling of Quantity of labor Quality of labor Labor strikes Labor relations Material supplies deals with the: Quality of material Price of material Stability of material inputs Delivery delays Nestle efficiently handles the quality, quantity, price and stability of both material and laborsupplies. Management maps out the strategies for labor strikes, supply short age sand delays toavoid increasing the cost of production, which can badly affect sales in short run and customersatisfaction in long run. b)Marketing Intermediaries: It includes the firms that help the company to promote, sell and distribute its goods tofinal buyers. The physical distribution firms determine the ways to store and ship goods to reach theirdestination. Marketing service agencies including marketing research firms, advertising agencies andmedia firmsare also hired to target and promote product to right market. Financial intermediaries like banks, insurance companies helps to finance transactionsand insureagainst risks associated with buying and selling of goods. Nestle works in coordination with marketing intermediaries to make its product Pure LifeWater available and visible to its valuable customers. c)C u s t o m e r s : Nestle deals with the reseller customers who buy the product Pure Life to resell at a reasonableprofit. Macro Environment Macro environment include political, cultural, economical factors but as for as Nestle Pure LifeWater is concern none of above factors affect on it. Because it is not at luxury item they areselling necessities of life which can never be affected.